What are cookies ?

Website visitors have to deal with cookies. These are small files placed on your computer, mobile phone or tablet, where information of your site visit is kept. Despite negative comments in the media, cookies are very convenient. They include at whether you are logged in and what preferences you have set up a site. Generally speaking, they make the interaction between you and the website you visit easier and faster. An example: if a website would not make use cookies, the site sees you every time you go to a new page on that site, as a new visitor. And you would therefore have to log in again on each page.

In addition, most sites use cookies to monitor the statistics of that site, so that the site can continuously be optimized.

Besides by the website placed cookies that are necessary to operate the site correctly, you can get cookies from other parties who supply parts for that particular site. Cookies can be used, for example a particular ad to show only once. In addition, some web sites use cookies to tune their advertising and marketing messages for example, your location or interests.

Cookies can not be used to read out private data from your computer or to intercept passwords. Also, they can not infect a computer, for example a virus. So they are completely safe and have been used since the 90’s without incident used on almost all websites in the world.

What is in a cookie?

A cookie is a text file that is stored on your computer, mobile phone or tablet. It is placed there by the server from a particular website and can only be read by that server. Each cookie is specific to the web browser you use. It contains a number of anonymous pieces of information, such as a unique identifier, the name of the site and a number of figures and numbers. This information gives a website the ability to remember things like your preferences or what’s in your shopping cart.

Read more about cookies?
To read more about cookies and what they do, have a look at:


Types of cookies on

When visiting you can expect the following types of cookies:

Functional cookies
Cookies that are necessary for the use of ShowYours, for example to be able to login and to remember your profile preferences set by you.

Cookies for website analysis
To keep our visitor statistics we use among others Google Analytics. This system keeps track of the pages our visitors view, where they come from, where they click, what browser and screen resolution they use, and much more. We use this information to gain a better understanding of our visitors and optimize our site. Google, who provides this service, uses the information to build a relevant, anonymous ad profile to offer targeted ads.

Cookies from advertising companies
Advertising companies measure the success of their campaigns, the potential interest of the visitor and any preferences (do you have the sound off, you’ve already seen the advertisement, etc.) to read cookies. Has an advertising company banners on multiple websites, then the data from these sites can be combined to make a better profile. So advertisers can place their cookies on multiple sites and gain a detailed picture of the interests of the user. This way more targeted and relevant ads can be displayed. This is, moreover, completely anonymous.

On the services of a number of these ad networks are used. So, these external parties place cookies via itself can not see those cookies though.

Cookies from other external parties
In addition to the above cookies, there are more parts to, that a cookie can contain. Often these are used by our content partners to analyze what sites their users are active and how their services are performing. Think of videos from YouTube or Vimeo for example, pictures of services like Flickr or Picasa, and “like” buttons on social media sites like Twitter and Facebook.

What to do if you do not want cookies to be placed?

Some people find the idea of a website saving information on their computer or mobile device tedious, especially if this information is stored and used without knowing it. While this is generally pretty harmless it may give you an uncomfortable feeling when for example the advertising displayed to you is tailored to your interests. If you wish, it is possible to block some or all cookies or even cookies that have already been set up to remove. It is however important to note that you therefore may be losing some features of the website.

Opt-out cookies

For visiting and best use of it is imperative that you allow us to place our own cookies and cookies for web analysis.

You can for many external companies who place cookies on other websites, such as, use the opt-out option, so cookies from that specific provider no longer be allowed on and other websites. On YourOnlineChoices thats possible for many advertisers and advertisers networks at the same time. There you can also read what their cookies are used for.

Opt-out via your browser

It is also possible to set so that only cookies from the site you visit will be accepted, or to accept cookies only from ” trusted sites ” ( a list that you compose yourself) your browser. How to do this can be found under the help function of your browser.